Marcia Cabanes is a consultant at Paradox Strategies.
Marcia has over 20 years experience in advertising, brand marketing, research and corporate communications. She has worked for major corporations such as Leo Burnett, Kantar Millward Brown (a division of WPP), AC Nielsen, and Insight Asia Research Group as senior manager and account director. In these roles, she has partnered with market leaders on diverse industries in market opportunity understanding, consumer insights generation, idea conceptualization, and innovation strategy.
Marcia’s career and capabilities have been shaped by her extensive international experience having lived and worked in Asia, the Middle East, Africa, and North America. Most recently, Marcia has worked in digital marketing.
Marcia graduated from The University of The Philippines where she received a BA in Communications Research. She also earned a Masters of Business Administration at the Hult International Business School (San Francisco campus) with a specialization in International Marketing.